A new illustration for the NBC News article „How Lunar New Year became overly commercialized and what it means for Asian culture“ by Claire Wang.

„The commodification of the holiday by Western brands can lead to the reinforcement of the model minority myth and the whitewashing of ethnic traditions, experts say.“

Three people walk past billboards advertising luxury goods. I wanted to highlight the aspect of commercialization – and how the advertised items have little to do with everyday life of the Asian diaspora.

AD: Chelsea Stahl

Initial sketch.
Final result applied to the homepage.